Entitled “2006 Design Brand Lamy – 40 years” this 27 x 23 cm (10 ½ x 9 in) softcovered 88 page booklet celebrates 40 years of Lamy as a design lead company and the 40th Anniversary of the Lamy 2000. The introduction by Dr Manfred Lamy explains that he joined the company in 1962 and whilst Lamy was a brandname there was no consistency of distinctive design. Dr Lamy then began the journey to establish Lamy as a design and marketing brand which led to the project to design “a fountain pen in the tradition of the Bauhaus” and thus the Lamy 2000 was born in ’66.
One of the little gems from the book that I like the most is Dr Lamy discussing design creativity, “…for Italians beauty is right, while for us Germans what’s right is beautiful.” Another statement that resonated with me is “…the making and marketing of design products is our fundamental core expertise.” Many claim this sort of thing but personally I think it’s true in relation to Lamy.
The book is bi-lingual, with everything being in both German and English. It is divided into 4 major sections - The History, The Product Design, The Brand and The People.
The Product Design
The book closes with…