Advertisement 5 - Norma 1950

Another old ad sent to me by Glen. This one is from the US magazine Esquire, April 1950. It’s for a Norma 4-colour pencil, a Norma Multikolor as they call it. Black, green, blue, and red. I don’t have a Norma so I’m not sure if the black was usually black, or “black lead” as in normal graphite. The sliders and tip look very similar to a couple of other old multi-colour pencils I’ve got. You push the relevant slider down to push out the tip you want, and then you twist the tip to wind the lead in or out of the tip.

I don’t think their claim of “The Versatile Pencil of Tomorrow” ever really came true.